A lot of small businesses don’t have exhaustive budgets to execute large-scale marketing strategies that are either a hit or miss. Simpleman Marketing, a Cumming digital marketing agency, shares five reasons why your small business needs Google SEO to succeed in 2023.
Get Found Online – Increased Visibility
Google processes about 8.5 billion searches in a day, and most of this number is made up of consumers who go online to research products, and services before they make any purchase decision. This means that there is a massive opportunity for small businesses to get their products or services in front of their target audience.
That said, most people don’t look past the first page of a search engine’s results whether it’s from Google or Bing, or any other search engine.
So if you’re a small business that wants to attract more customers, the key is making sure they can find you, and it all starts with making sure your website appears as close to the top of the list of search results as possible. Good SEO techniques can make that happen.
Google SEO Leads to More Traffic and More Customers
The end goal of any marketing effort is to attract more leads, and more customers, but to achieve this, your business’s website must have higher visibility. More visibility means you get more visitors to your website, and if these visitors like what they see on your website, they can become customers easily.
An effective SEO strategy can increase your business’s visibility by making sure your website ranks higher on Google, so more people can find your business easily. Once you get them to visit your site, you need to make sure they stay there long enough to learn about your products and services, and finally consider becoming customers.
More organic traffic means that your SEO efforts have done their job in bringing your business in front of new audiences who need your services or products the most. A dedicated SEO strategy can also help bring in prospective customers you weren’t able to reach before with other marketing efforts.
Google SEO Helps Improve Your Website’s Usability
SEO is ultimately about making your website as user-friendly as possible. This means improving things like page loading speeds, navigation, website design, and overall functionality.
As mentioned earlier, once you get visitors to your site, the next crucial step is to make sure they stay on your site long enough for them to become customers. Boosting your potential customers’ user experience is the key.
Poor user experience like slow page load times can easily hurt your website’s ranking. This will then affect the traffic you bring to your site, customer engagement, and conversion. An effective SEO can help small business owners create a faster, smoother, and user-friendlier website.
Another thing to note is that you must apply your SEO efforts not only for desktop browser viewing. Mobile optimization is also a huge factor in creating a better user experience since over half of all website traffic worldwide comes from mobile devices.
If your website isn’t optimized for mobile engagement - it looks cluttered on a smaller screen, or its navigation is poor, you can easily alienate over 50% of your potential audience. This then destroys your search engine rankings because visitors won’t be encouraged to stay longer on your website.
To Build Trust and Credibility
Customers are more likely to engage and do business with a company they can trust to address their pain points and their desires. One of the best ways to build that trust is by showing up in search results when they’re looking for products or services like the ones your company offers.
When people see a website high on a search engine’s result pages, they automatically assume that it has a high authority in their industry. This is enough to instill trust and confidence in potential customers and to get them to engage with your business.
Good SEO like blogging, keyword research, mobile optimization, link building, and more, builds credibility and trust with potential customers, by letting Google and other search engines know that your website is offering something relevant to what the searcher is looking for. Google will then start to recognize your company as an authoritative source.
To Save Money
Small businesses most of the time struggle with budget limitations. They can’t afford to engage in marketing efforts that may or may not reach their target audience, and may even hurt their rankings and visibility in search results. If you have a tighter budget, SEO is a more cost-effective alternative.
You can save money by attracting organic traffic without paying for ads and avoiding costly mistakes. Good SEO strategies also have the best ROI among all the digital marketing tactics you can use. Your blog post or landing page can keep on generating leads even years after it was first published. The reason SEO provides your small business with quality leads is that it targets your specific audience’s pain points and desires, instead of just casting a wide net.
About Simpleman Digital Marketing
Located at 106 Colony Park Dr, Suite 800, Room G, Cumming, GA 30040, 5 minutes from Cumming Fairgrounds, Simpleman Digital Marketing is an online marketing agency that helps put local small businesses on the map.
Since 2018, the Forsyth County-based marketing company has been committed to being the leading digital marketing agency in the region, promising competitive prices, professional service, and great experience.
Locally owned and operated by experienced digital marketer Jesse Nelson, Simpleman Digital Marketing proudly serves Alpharetta, Cumming, Suwanee, and other areas in the North GA Region.
